Resume | Isabel Schroeder

Education

University of Georgia, Grady College of Journalism and Mass Communications

Master of Arts in Public Relations | Expected May 2025 | Overall GPA: 3.8/4.0

Bachelor of Arts in Public Relations | May 2024

Project FREE: ELEVATE | Social Media Marketing Assistant

Update social media accounts by updating the bio, improving branding and enhancing overall aesthetics to increase appeal.
Create custom graphics to drive engagement and strengthen audience connection.
Develop and execute tailored PR strategies to boost visibility for the Elevate Couples Education Program, resulting in improved client engagement.
Design and monitor communications plans by tracking social media analytics and adjusting strategies for optimized outreach and impact.

University of Georgia | Work-Study Program Participant

Provide front desk customer service, assisting thousands of students with ID printing and troubleshooting issues.
Manage digital and physical organization of author submissions for The Georgia Review, enhancing workflow efficiency for Spring, Summer and Winter editions.
Organize and facilitate campus events, contributing to increased student participation and engagement.
Develop proficiency in Excel, Mail Merge, Photoshop and InDesign to support various departmental tasks.

Choice Media and Communications | Digital Media Intern

Develop comprehensive communications plans for 5 projects, covering sales, PR, newsletters and branding.
Support 20 website updates, manage over 100 social media posts, facilitate 3 webinars/events, automate 20 email campaigns and transcribe 1 podcast.
Apply analytical skills to optimize digital content and collaborate with cross-functional teams.
Curate content for the CEO’s TikTok and Instagram, growing follower count by 25% and enhancing online presence.
Monitor industry trends and competitor activities, providing insights to shape future social media initiatives and maintain a competitive edge in the digital landscape.
Create press releases, content calendars, media lists, blogs and other communication materials to effectively convey key messages and maintain consistent brand representation.

Dön Alesanté LLC | Digital Media Manager

Design a consistent visual style, including logos, color schemes, typography and imagery that align with the brand’s values and appeal to the target audience. This results in increased brand visibility by 80%.
Design logos and graphics for apparel, establishing a distinctive and strong visual identity for the brand.

RippleMatch | Marketing Intern

Contribute to dynamic campaigns, social media strategies and market research.
Apply analytical skills to optimize digital content, collaborate with cross-functional teams and gain hands-on experience in a fast-paced marketing environment.

Women Help Women – Self-Managed Abortion; Safe & Supported | Public Relations Intern

Execute a social media campaign providing accurate abortion information, resulting in 18.1K views and a 95.4% increase in engagement in just two months.
Cultivate relationships with media outlets to ensure accurate reporting on abortion-related topics.
Research abortion laws and policies to inform content and provide followers with reliable information.

Technical Proficiency: Microsoft Office, Canva, Hootsuite, Google Suite, DropBox, WordPress, Wix, Kajabi, Asana, Slack, Later, Zoom, SquareSpace and Buffer.
Creative and Analytical: Strong understanding of SEO and SEM principles, excellent creative and copywriting skills, data-driven decision-making capabilities, content creation, graphic design, website development, social media strategy and brand management.
Communication: Public speaking, relationship building, creative ability, critical thinking and time management.

Photoshop 202 Essential Training

InDesign 2021 Essential Training

Intermediate Adobe Illustrator